Recently I came across AcipHex through its television commercials.
As a heartburn and acid reflux medication, I can understand the use of prefixes and suffixes and middlefixes like "Aci(d)," "pH," and "iphex/effects."
However I cannot overlook the fact that there is an add agency in the English speaking world that green-lit any stomach and gas-based medication that is phonetically pronounced "Ass Effects."
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