Royal Caribbean Cruises Overthinks Marketing Strategy

That's a really cute, innovative, original commercial with a good hook and a simple catchphrase not too punny as to fester in the back of one's mind like the rotting refuse of most "Buy Me Now" product plugs.

Of course, this year all they really needed to say was "Royal Caribbean: We won't fucking sink on you."

At least they pumped some money into that suffering, meager Hollywood commercial production industry. Sigh.