Thursday, February 3, 2011

On Food Industry Propaganda

I usually don't feel much for food industry commercials. Of course I'm not including fast-food, packaged products or any of the usual edibles you'd consider when someone says "food industry." I just mean the produce people.

Wisconsin Cheese? Horrible. California Cheese? Much better, usually pretty good. High fructose corn syrup (I mean, "corn-sugar")? Atrocious. But suddenly, something less terrible appears.

Eggs.

video


Yes, the American Egg Board developed this commercial and, I'll be honest, I had no idea what it was for until I got to the end. The kid is cute, the dad is cute in that way little round Asian men never really stop looking like little Asian children. Plus he obviously loves his fake-son. They're adorable together. Then the company tells me to buy eggs.

That's the best way to do it, as long as they don't look like that's the idea wile simultaneously sucking, of course. Target tends towards those commercials. Target ads are awful. Eggs did it classy. They made me nostalgic for eggs and I never stopped eating eggs. I had an egg with breakfast. Yet suddenly eggs have found a little niche in my heart reserved just for them.

You go, eggs. Bravo.

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