To be perfectly honest, I'm really not sure what NBC is up to right now.
In theory their goal is to get more people watching their shows, which to be perfectly honest is exactly what everyone getting mad at this Leno/Conan thing has done. People supporting Conan are tuning in in larger numbers to get his ratings up, while others are watching Leno to see if he's really as awful as everyone is assuming. (He's not.)
All-in-all this could have been a great marketing ploy if it had been done on purpose, but it's not.
For one thing, I think even network television is now more concerned with selling their brand than selling their shows. The product is secondary to the name.
For another thing, I can't see any way for the NBC name to come out of this not looking like a fistfull of assholes.
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